Here's something else you may not know... Our current line was actually inspired by Ice Cube's movie "Next Friday". It's a scene in the movie when Craig's uncle points out to him how his lips were getting dark in a funny but real way. This captured our attention in wanting to educate ourselves on a cure for this common problem. 


      Lip-iT was founded by neighborhood friends in 2011 from Philadelphia, Pennsylvania who wanted to build a brand that would cater to the community needs when it comes to lip care, network with others and show generations younger than us how business can be fun.


                   ​     ( Lip-iT first advertisement )


( Lip-iT first advertisement )


                           #OurStory

The who, what, when, where, why and how...


                      

                            #OurStory


       Here's something else you may not know... Our current line was actually inspired by Ice Cube's movie " Next Friday". It's a scene in the movie when Craig's uncle points out to him how his lips were getting dark in a funny but real way. This captured our attention in wanting to educate ourselves on a cure for this common problem. 


      The culture of hip hop is vibrant in this brand because that connection sparked our creativity not only from listening to artists express themselves musically but it also presented an example of how that creativity can be applied elsewhere, in our case lip care.


      The culture of hip hop is vibrant in this brand because that connection sparked our creativity not only from listening to artists express themselves musically but it also presented an example of how that creativity can be applied elsewhere, in our case lip care.


      Lip-iT was founded by neighborhood friends in 2011 from Philadelphia, Pennsylvania who wanted to build a brand that would cater to the community needs when it comes to lip care, networking with others and showing generations younger than us how business can be fun.